Last edited by Tell
Tuesday, May 19, 2020 | History

10 edition of A preface to marketing management found in the catalog.

A preface to marketing management

by J. Paul Peter

  • 219 Want to read
  • 4 Currently reading

Published by Irwin in Burr Ridge, Ill .
Written in English

    Subjects:
  • Marketing -- Management

  • Edition Notes

    Includes bibliographical references and indexes.

    StatementJ. Paul Peter, James H. Donnelly, Jr.
    SeriesThe Irwin series in marketing
    ContributionsDonnelly, James H.
    Classifications
    LC ClassificationsHF5415.13 .P388 1997
    The Physical Object
    Paginationxi, 368 p. :
    Number of Pages368
    ID Numbers
    Open LibraryOL814224M
    ISBN 100256202818
    LC Control Number95051535
    OCLC/WorldCa33983582

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A preface to marketing management by J. Paul Peter Download PDF EPUB FB2

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Preface to Marketing Management, 14e, by Peter and Donnelly, is praised in the market for its clear and concise presentation of the basic principles of marketing in such a way that the core concepts and ideas are covered in sufficient depth to ensure understanding.

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